# Momira — Product Strategy

## Positioning

**Arabic:** "اجمع صور وفيديوهات ضيوفك في ألبوم واحد عبر QR — بدون تطبيق، بخصوصية كاملة."

**English:** "Collect every guest photo and video in one private QR album — no app required."

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## Saudi-First, Global-Ready

### Phase 1 — Saudi & GCC (now)
- Default language: Arabic, RTL
- Currency: SAR
- Timezone: Asia/Riyadh
- Primary market: weddings, engagements, graduation, family events
- Key channels: WhatsApp, word-of-mouth, venue partnerships
- Privacy focus: men/women sections, host approval, no public galleries

### Phase 2 — Global expansion (later)
- Add USD, EUR, AED, KWD, QAR, BHD, OMR
- Add country config & locale detection
- Add English-first landing page variant
- Add more event templates (concerts, sports, corporate)

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## Core Differentiators

1. **Privacy-first** — private by default, host approves photos, no public sharing without consent
2. **No app for guests** — scan QR, upload from browser, done
3. **Venue & photographer reseller** — white-label QR albums as a service add-on
4. **Arabic/GCC wedding needs** — men/women sections, Arabic UI, WhatsApp sharing
5. **One-time payment** — per-event pricing, no subscriptions for basic users

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## Target Segments

| Segment | Need | Key feature |
|---------|------|-------------|
| Wedding couples | Collect all guest photos | QR + host approval |
| Event venues | Add digital album to every booking | Venue plan + branding |
| Photographers | Deliver guest-view albums to clients | Photographer plan + logo |
| Event planners | Manage multiple events | Multi-event dashboard |
| Corporate HR | Team events, company gatherings | Private corporate plan |

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## Architecture Notes

- Stack: Next.js + Firebase (Auth, Firestore, Storage, Functions)
- i18n: `src/lib/i18n.ts` — add keys there for all languages
- Locale: `ar` (default), `en`, `fr`
- Guest upload: `/event/[id]/upload` — no auth required
- Host dashboard: `/dashboard` — requires auth
- Event view: `/event/[id]` — requires auth or public access

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## Roadmap Priorities

1. ✅ Guest upload page (no auth)
2. ✅ SAR pricing page
3. ✅ WhatsApp sharing
4. ✅ Privacy / Terms / Contact pages
5. 🔲 Men/women sections (QR + filter)
6. 🔲 PIN protection for events
7. 🔲 Venue branding (logo on upload page)
8. 🔲 Demo event
9. 🔲 ZIP download all photos
10. 🔲 Payment integration (Moyasar for SAR)